Texas Division of Emergency Management
I'm a graphic designer in TDEM's Media and Communications section, and since March 2024 I've built the agency's brand standards and templates, designed and refined program identities, produced the conference's visuals, hand-built executive presentations, and shot press photography during active response. Everything on this page is my own work, and where I collaborated, I say so.
01
TDEM brand modernization
When I joined TDEM in March 2024, there was no shared visual system. Teams outside of media and communications made their own materials, and much of it still carried the agency's legacy branding. Presentations, external documents, and internal campaigns all looked different. Nobody was doing anything wrong; there just wasn't a common foundation to work from.
So I built one, flexible enough to bend for different needs: shared templates, clear rules for type and color, and a system anyone can pick up without a designer in the room. The goal wasn't control. It was a foundation people would actually use.
From legacy to system
TDEM is a young independent agency, and its presentations still carried a look inherited from before it stood on its own. The old templates were consistent but flat and badly needed depth. My new system brings in bold typography, clear hierarchy, and some personality: something that feels as sharp and capable as the people behind it.
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Then Now -
Then Now
Different teams, one standard
When I started at TDEM, establishing a unified brand system was the top priority. I built the visual standards from scratch by overhauling outdated guidelines, crafting a cohesive social media look, and locking down clean typography and layout rules that run across all agency deliverables.
None of it happened solo. I worked closely with videographers, public information officers, social media managers, and outreach coordinators so everyone was working from the same playbook, and partnered with internal and external stakeholders on everything from event materials and campaigns to executive presentations. My templates are now the Media and Communications standard for internal updates, executive briefings, and external communications.
02
The TDEM family of brands
Creating assets to be seen, shown, or worn. My job was to make each one stand on its own while clearly belonging to the TDEM family.
Marking five years
Getting to design the mark for TDEM's first five years was a real honor, and I wanted it to carry the weight of the moment. Every element was placed with intention, and a few distinct details really helped me sell it. On the front, the large spikes behind the 5 represent TDEM's 28 disaster districts. The bottom right point of the star ends at Placedo, Texas, the small town where former Chancellor John Sharp was born. And at the bottom you'll see JS 72, the year Chancellor Sharp graduated from Texas A&M. It's because of him that this agency exists, and the five-year birthday also happened to be the day he retired from the system.
Beyond the commemorative challenge coin, the mark became the identity for the entire anniversary year. I carried it through special edition events like the agency's All-Hands Call, environmental signage across the agency, and even the cake everyone shared to celebrate. Seeing it show up everywhere that year made it one of the most rewarding projects I've been part of.
Team Texas
A unifying brand for the emergency management community across Texas. Designed as a kind of "bar wear" for the field, Team Texas gives personnel something to wear with pride regardless of their agency or jurisdiction. The identity is built around inclusivity and statewide cohesion, a brand that travels as well as the people who wear it.
Texas Statewide Peer Support Network
The Texas Statewide Peer Support Network launched October 1, 2026, giving Texas first responders confidential access to trained peers who've worked the same job.
I developed the brand identity and brand guide, partnered with the program team on the app's design, and worked with vendors and external partners to produce banners, swag, and trade show materials.
Incident Support Task Force
ISTF already had good bones, so my job wasn't to start over. I built on what was working: a full brand guide, tighter visual consistency, and clear standards so the identity holds up across every material and deployment.
One Pill Kills in the field
One Pill Kills is a statewide anti-fentanyl awareness campaign with real stakes. The visual identity was already in place, so my focus was on standardizing how the brand showed up across every outreach piece and making sure each one was consistent, clear, and accessible. When the message is this important, how it looks matters just as much as what it says.
The campaign partnered with university athletic departments across Texas, including Rice University, the University of Houston, Texas A&M, UT Austin, UNT, and TCU, and I designed what took it to game day: web ads, merchandise, in-venue screen graphics, motion graphics, digital signage, and giveaways that put the message in front of fans where they already were. The campaign also shows up at National Night Out and at conferences, public and private, across the state, and I design for those too.
The Academy
The Academy needed a brand that felt connected to TDEM while standing on its own, and that could grow as the program expands to new locations and classes. The logo represents the bell tower at Texas A&M University-San Antonio, where the first Academy class was held.
04
Illustrated campaigns
Scratch to reveal. Drag across a ticket to see what's under it. 0 of 13 revealed.
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Power lines
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Texas wildfire response
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Winter weather response
Explainers and campaigns
05
Press photography
Hurricane Beryl response, July 2024
I photographed the state's response to Hurricane Beryl: press conferences, media briefings, and the leadership meetings behind them.
Hill Country flood response, July 2025
I covered the state's response to the July 4, 2025 flooding in the Texas Hill Country: press briefings, a community memorial, and the debris removal that followed. Every image had to be accurate, respectful, and ready to post the same day.
Ross Fire response, September 2026
I covered the state's response to the Ross Fire: roundtables with county leaders, remarks to first responders, and time in the field with the crews.
03
Social media visual system
2024 to present · TDEM
TDEM's social presence needed a defined visual language, so working alongside the social team, I built that system from the ground up.
The bigger shift was moving toward original content. Instead of leaning on outside partners for assets, I started making them in-house, which means faster turnarounds, a consistent brand, and graphics that can respond in real time when it matters most.
The feed
Warming centers