Brand Designer & Visual Strategist, Austin, Texas
Jason E. Arana
Brand systems and public information design for the State of Texas.
I lead visual identity, conference design, and executive communications for the Texas Division of Emergency Management, building systems that whole teams can run. Eight years in-house across state government and higher education.
Howdy, I'm Jason E. Arana, Brand Designer & Visual Strategist
I make the boring stuff worth reading and the serious stuff easy to understand.
Brand systems, conference environments, and public information design for the Texas Division of Emergency Management. Eight years of building visual systems that whole teams can run.
Jason E. AranaBrand Designer & Visual Strategist
Around Texas
Eight regions, eight landmarks, one conference look. Hover or tap a region to take a look.The 2025 conference theme: eight Texas regions, each anchored by a landmark illustration that carried across stage, signage, and print.
Design that has a job to do
I've spent my career in places where design isn't decoration, it's a tool. At the Texas Division of Emergency Management I'm the agency's lead graphic designer. When the state needs to say something urgent, I'm part of making sure it lands, and lands fast.
What I care about most is building things that work beyond me: scalable templates, clear guidelines, and brand systems people can use and trust. I brought TDEM and its family of programs under one look, and I lead a small team of designers, student workers, and contractors who keep that work moving.
Every single day brings something new. You might find me crafting high-level executive presentations for state leadership, designing game day collateral for One Pill Kills, or establishing brand guides for the Texas Statewide Peer Support Network. When disasters hit, I pivot to rapid-turnaround public safety graphics where time is of the essence. On top of that, I direct the visual identity for the Texas Emergency Management Conference.
Outside the layout grid, I handle the whole media toolkit: press photography, video production, motion graphics, and social content. Earlier in my career, I spent six years as lead designer for Texas A&M University-Central Texas, modernizing its visual guidelines and executing the university's first bilingual campaign. Those years taught me how to collaborate across teams and build lasting systems that keep running long after launch.
TL;DRI lead visually, work collaboratively, and deliver under pressure. The work day might end at 5, but the mission never stops.
Word around townWhat colleagues say
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He's essentially the go-to designer for an agency that serves all 254 counties in Texas, which means he literally touches almost every piece of visual content we produce.
Chris HenaoSection Chief, Media & Communications, TDEM
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Jason is the creative force behind many of TDEM's most visible and impactful branding, marketing, and event production efforts.
Blake MathewsPublic Information Officer (Former), TDEM
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Jason has the cool ability to take complex, critical public safety information and translate it into clean, engaging, and highly effective visual communication.
Nate PurvisProduction Specialist (Videographer), TDEM
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During disaster responses and high-tempo operations, he remained calm, dependable, and focused on getting the job done.
Aaron M. AlvarezISTF Regional Coordinator, Region 5, TDEM
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Jason Arana is one of the most talented and dedicated professionals I have worked with in my years at the Texas Division of Emergency Management.
Jason BarronAdvancement Representative, Media & Comms, TDEM
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Jason Arana brings a rare combination of business acumen and artistic flair to any endeavor.
Jessica Robin, MBAAssociate Lecturer, Texas A&M University-Central Texas
Full letters of recommendation available on request.
Get in touch
Hiring? Collaborating? Want to buy or trade some boots?For roles, collaborations, or portfolio questions, send a note and I'll respond promptly. (I wear a 13D, so make it worth my while.)
Either way, send me a note and I'll get back to you as soon as I can.
- jasondesignsatx@gmail.com
- linkedin.com/in/jasonarana
- Austin, Texas
