Texas A&M UniversityCentral Texas
For almost six years I was the lead designer for A&M-Central Texas. I led the modernization of the university's brand standards, designed its enrollment campaigns, directed and edited video, built long publications, and shot its photography.
- 2,000+ projects fulfilled
- 5 major marketing campaigns
01
Enrollment marketing & brand standards
I led the modernization of the university's visual identity and brand standards, building design systems adopted across departments and channels.
Admissions
Warrior Preview Day
Campaign graphics for Warrior Preview Day, the campus preview event: a web banner, a print and digital ad, and a social graphic, all carrying the Find Your Path message.
Home of the Warriors
A poster series on one system: a repeating WARRIORS type pattern, a duotone photo panel, and a bold lockup. Four themes, four sides of the student body. Hover or tap to look closer.
Campus apparel
T-shirt designs that each take the Warrior somewhere new: pop art, anime, cut-paper collage, and a topographic map of campus.
Student ID card
The student ID card, built to brand standards with the We Are Warriors line.
15th anniversary mark
A commemorative seal for the university's 15th anniversary, 2009 to 2024, built around the campus's signature building, in full color and one color.
A signage network that ran itself
I designed, engineered, and maintained a campus-wide digital signage network: scheduled campaigns with end dates, motion content, QR campaigns with tracked analytics, and a network failover that kept everything running with no one on site.
Event photography
Headshots
02
Campaign video & storytelling
Video is where my work at A&M-Central Texas got the most measurable. On campaigns I handled direction, scripting, shooting, and editing, plus location scouting, casting, animation, and talent releases.
What is an upper-level college?
Transfer Central
A&M-Central Texas only accepted students with junior or senior standing, which confused a lot of prospective transfers. This series walked three audiences through enrollment: early college high school students, community college transfers, and students who wanted smaller classes than a traditional four-year school.
I directed and edited the series with input from admissions and partner colleges, whose real pain points shaped the final cut. Each episode follows a real student through the process, and the series became a key resource for admissions.
The series
Temple College
Directed and edited.
Central Texas College
Directed and edited.
Austin Community College
Directed and edited.
La educación mejora la vida
Education Makes Life Better
The university's first multilingual marketing, and one of the projects I'm proudest of. It began as a Hispanic Heritage Month feature with an MBA student sharing how her education became the path to her full potential.
I saw a chance to take it further. With leadership on board, I recut the footage into two ads, in English and Spanish, for pre-roll, mid-roll, and OTT through the university's iHeartMedia contract. Enrollment from South Texas, a region the university had never targeted, rose significantly.
Storytelling
Women's History Month interviews
Interview series with students and faculty. Lighting, audio, filming, and captions.
Tamron Hall Show: Ethel Johnson
Built a small set and handled lighting, audio, and the university's side of the segment on the university's oldest graduate.
03
Publication design
Civic Learning and Democratic Engagement Campus Plan
Graduate degrees rack card
Graduate School magazine spread